startup days
Since 2021, I have been supporting startup days, one of the most important business and networking events in the Swiss startup scene, with comprehensive strategic marketing measures. My tasks include:
- Development of the marketing strategy: Creative ideas and a clear plan for establishing and scaling the brand.
- Implementation and management: Implementation and monitoring of all marketing measures to achieve the defined goals.
- Selection and management of marketing channels: Efficient use of social media, newsletter marketing and Google Ads to increase reach.
- Content strategy and editorial planning: Creation and implementation of a comprehensive editorial plan tailored to the target group.
- Website relaunch and optimization: Redesign, continuous maintenance and improvement of the event website for maximum user-friendliness and visibility.
- Campaign planning and implementation: Conception and implementation of targeted marketing campaigns that appeal to participants and sponsors alike.
- Team and project coordination: Close collaboration with internal team members such as video creators, website developers and graphic designers, as well as external service providers such as photographers and Google Ads experts.
- Success analysis and optimization: Regular review and adjustment of measures based on KPIs and feedback.
Results at a glance
Participants
The Swiss startup days have over 1,500 participants at sold-out events, including VIP and collective formats.
Reach
startup days reaches over 11,000 users with Newsletter (5,000+), LinkedIn (4,500+), Instagram (1,160+), X (285+) – as of January 2025.
Website-Traffic
The startup days website had more than 20,900 active users and 172,000 page views in 2024.
Engagement-Rate
The main social media channel LinkedIn achieved an engagement rate of 6.5%
E-Mail-Marketing
An average open rate of 40-50% shows the high relevance and effectiveness of the campaigns.
Satisfaction score
92% of participants rated the 2024 event as “excellent”.
Let’s work together
1. Free Consultation
We will discuss your goals and needs in a non-binding introductory call.
2. My Package Deal
I will then create an offer tailored to your needs.
3. Coordination Process
Together we discuss the offer to finalise the short- or long-term agreement.
4. Our Collaboration
Our dynamic and professional co-operation begins.